NOVEDADES

¿Cómo puedes conseguir que las personas elijan lo que ofreces? Deja de intentar persuadirlas y conecta con la mente intuitiva. Los seres humanos no tomamos decisiones con la mente consciente, sino por instinto. Las tácticas de persuasión tradicionales han demostrado ser insuficientes para convencer a los consumidores de hoy en día. En cambio, es preciso conectar con la mente instintiva. Leslie Zane, consultora de marketing y experta en ciencias del comportamiento, revela la red de conexiones que activa las decisiones que tomamos y descifra su código para influir sobre ellas. Con la ciencia como guía, y con historias de algunas de las marcas más exitosas del mundo, en este libro aprenderás: * Qué tipo de mensajes generan la mayor cantidad de asociaciones positivas. * Por qué encontrar nuevos clientes acelera el crecimiento y por qué depender de los que ya tienes es una trampa. * Por qué las historias que apelan a las emociones no bastan para impulsar la prueba y la lealtad a largo plazo. Ya seas emprendedor, ejecutivo, profesional del marketing o estés en plena búsqueda de empleo, dominar el poder del instinto te ayudará a impulsar tu crecimiento y que lo que ofrezcas sea la elección instintiva de cualquier audiencia.

Diseña, construye y personaliza un montón de miniproyectos con esta guía de ideas Minecraft. Encontrarás inspiración, consejos y trucos para crear castillos, casas, jardines, estatuas, puentes, laberintos... ¡Las posibilidades son (casi) interminables! Coloca de pie el libro junto a tu pantalla, ábrelo por cualquier página y ¡a construir!

L. M. Montgomery’s novel Anne of Green Gables recounts the adventures of Anne Shirley, an 11-year-old orphan mistakenly sent to a pair of siblings who intended to adopt a boy to help work on their farm in Prince Edward Island. Yet Anne’s quirky personality and good-natured spirit causes the siblings to grow to love her anyway, and soon the entire town falls for the precocious little girl with bright red hair. Cherished by both children and adults, Anne of Green Gables is a celebration of fierce individualism, and the families we create, rather than the ones we are born into. This Deluxe edition is enhanced with a foreword by bestselling author J. Courtney Sullivan, and an introduction and suggestions for further reading by Benjamin Lefebvre, as well as a selection of early writing by L. M. Montgomery about the process of writing Anne.

Before Arin, Genevieve Yang was an only child. Living with her parents and grandmother in a single-room flat in working-class Bedok, Genevieve is saddled with an unexpected sibling when Arin appears, the shameful legacy of a grandfather long believed to be dead. As the two girls grow closer, they must navigate the intensity of life in a place where the urgent insistence on achievement demands constant sacrifice. Knowing that failure is not an option, the sisters learn to depend entirely on one another as they spurn outside friendships, leisure, and any semblance of a social life in pursuit of academic perfection and passage to a better future. When a stinging betrayal violently estranges Genevieve and Arin, Genevieve must weigh the value of ambition versus familial love, home versus the outside world, and allegiance to herself versus allegiance to the people who made her who she is.

What do a barracks for British troops in the Falklands War, a floating jail off the Bronx, and temporary housing for VW factory workers in Germany have in common? The Balder Scapa: a single barge that served all three roles. Though the name would eventually change to Finnboda 12. And then to Safe Esperia. And later on, to the Bibby Resolution. And after that . . . in short, a vessel with so many names, and so many fates, that to keep it in our sights—as the protagonist of this fascinating economic parable—Ian Kumekawa has no choice but to call it, simply, the Vessel. Despite its sturdy steel structure, weighing 9,500 deadweight tons, the Vessel is a figure as elusive and abstract as the offshore market it comes to embody: a world of island tax havens, exploited labor forces, free banking zones, Thatcherism, Reaganomics, and mass incarceration, where even the prisoners are held offshore. Fitted with modular shipping containers, themselves the product of standardized global trade, the ship could become whatever the market demanded. Whether caught in an international dispute involving Hong Kong, Nigeria, Indonesia, and the Virgin Islands—to be settled in an English court of law—or flying yet another foreign “flag of convenience” to mask its ownership—the barge is ever a container for forces much larger than even its hulking self. Empty Vessel is a jaw-dropping microhistory that speaks volumes about the global economy as a whole. In following the Vessel—and its Sister Vessel, built alongside it in Stockholm—from one thankless task to the next, Kumekawa connects the dots of a neoliberal world order in the making, where regulation is for suckers and “Made in USA” feels almost quaint.

ALICE SCOTT is an eternal optimist still dreaming of her big writing break. Hayden Anderson is a Pulitzer Prize-winning human thundercloud. And they're both on balmy Little Crescent Island for the same reason: to write the biography of a woman no one has seen in years or at least to meet with the octogenarian who claims to be the Margaret Ives. Tragic heiress, former tabloid princess, and daughter of one of the most storied (and scandalous) families of the twentieth century. When Margaret invites them both for a one-month trial period, after which she'll choose the person.who'll tell her story, there are three things keeping Alice's head in the game. One: Alice genuinely likes people, which means people usually like Alice—and she has a whole month to win the legendary woman over. Two: she's ready for this job and the chance to impress her perennially unimpressed family with a Serious Publication. | Three: Hayden Anderson, who should have no reason to be concerned about losing this book, is glowering at her in a shaken-to-the core way that suggests he sees her as competition.