NOVEDADES

By the late 19th century, trademarks began to replace traditional emblems, like coats of arms, as identifying symbols for companies. At first, logos tended to be figurative, but over time they morphed into the abstract marks that we see everywhere today. Yet many iconic brands—like Rolex, BMW, Louis Vuitton, and the New York Yankees—still use logos designed 100 years ago. Bringing together two previous volumes—Logo Beginnings and Logo Modernism—into one compendium, design expert Jens Müller (dubbed “the logo detective” by Wired magazine) has trawled historical trademark archives and design publications to unearth 1000s of logos from as far back as 1870, including many forgotten designs and early versions of today’s brand identifiers.

Of course I want to be like them. They're beautiful as blades forged in some divine fire. They will live forever. And Cardan is even more beautiful than the rest. I hate him more than all the others. I hate him so much that sometimes when I look at him, I can hardly breathe. Jude was seven years old when her parents were murdered and she and her two sisters were stolen away to live in the treacherous High Court of Faerie. Ten years later, Jude wants nothing more than to belong there, despite her mortality. But many of the fey despise humans. Especially Prince Cardan, the youngest and wickedest son of the High King. To win a place at the Court, she must defy him—and face the consequences. In doing so, she becomes embroiled in palace intrigues and deceptions, discovering her own capacity for bloodshed. But as civil war threatens to drown the Courts of Faerie in violence, Jude will need to risk her life in a dangerous alliance to save her sisters, and Faerie itself.

* Descubra 100 conceptos clave y pautas interdisciplinarias imprescindibles para utilizar el color con éxito. * Profusamente ilustrado y de fácil consulta, vincula explicaciones claras de cada tema y ejemplos visuales aplicados a la teoría y la práctica. * Ya sea en una campaña de branding, un centro sanitario, el embalaje de un producto o la interfaz de una aplicación informática, el color que vemos es la materialización de un gran número de conceptos y prácticas que se unen desde múltiples disciplinas para aumentar el atractivo, influir en la percepción y mejorar la comodidad de uso. Incluye conceptos y ejemplos, con los que podrá aprender a tomar decisiones de color más cimentadas y eficaces. Un punto de referencia fundamental para diseñadores, artistas, arquitectos y estudiantes que deseen ampliar y mejorar su conocimiento y experiencia del color.