NOVEDADES

By the late 19th century, trademarks began to replace traditional emblems, like coats of arms, as identifying symbols for companies. At first, logos tended to be figurative, but over time they morphed into the abstract marks that we see everywhere today. Yet many iconic brands—like Rolex, BMW, Louis Vuitton, and the New York Yankees—still use logos designed 100 years ago. Bringing together two previous volumes—Logo Beginnings and Logo Modernism—into one compendium, design expert Jens Müller (dubbed “the logo detective” by Wired magazine) has trawled historical trademark archives and design publications to unearth 1000s of logos from as far back as 1870, including many forgotten designs and early versions of today’s brand identifiers.

Samuel Johnson famously said that: “When a man is tired of London, he is tired of life.” London’s remarkable history, architecture, landmarks, streets, style, cool, swagger, and stalwart residents are pictured in compelling photographs sourced from a wide array of archives around the world. London is a vast sprawling metropolis, constantly evolving and growing, yet throughout its complex past and shifting present, the humor, unique character, and bulldog spirit of the people have stayed constant. From Victorian London to the Swinging ’60s; from the foggy cobbled streets to the architectural masterpieces of the millennium; from royal weddings to raves, from the charm of the East End to the wonders of Westminster; from the power to glory: this book salutes all those Londoners, their city, and its history.