NOVEDADES

Las tendencias comerciales, políticas y sociales que se han experimentado en los últimos 10 años han señalado muchas de las aplicaciones actuales del neuromarketing. En esencia, se ha experimentado con la voluntariedad crónica del ser humano: el uso tecnologías combinada con estudios de mercado como las herramientas de escaneo e interacción de impulsos, son la muestra de que este concepto va en serio en el mundo de la publicidad, el mercadeo y la comunicación masiva. El libro se concibe como una autocrítica a los procesos de seguimiento y manipulación de clientes, y a la vez, es una defensa de las ciencias que explican el comportamiento del consumidor.

Kezia Cooper Hobson, recently widowed, arrives in New York from San Francisco. Determined to make a fresh start, she has just completed the sale of her Pacific Heights home, not to mention her husband’s venture capital firm, and in doing so, is also freed from her responsibility as a board member of the company. Bringing with her only a few personal treasures, she is excited to move into the blank slate of a beautiful midtown penthouse, in the city that she has always loved. It is also where her two adult daughters now live. As Kezia settles into her new apartment, she meets her movie-star next-door neighbor, Sam Stewart, whose terrace borders hers. Just a couple of weeks after she arrives, however, a devastating crisis strikes New York City. Kezia and Sam find themselves connecting over their strong impulse to help those in need. As they share a life-changing experience of volunteering, a bond is sparked and a friendship is formed. Kezia’s daughters, Kate and Felicity, are taken aback by their mother’s new friendship, both more focused on their own love lives than hers. But Kezia is learning that the changes she’s making are just what she needs to open new horizons. In this powerful and moving new novel, Danielle Steel illuminates the importance of human connection and embracing brave change, proving it’s never too late for a brand-new start.

New York City, arguably the world’s Art Deco capital, is well known for its striking and still iconic towers that were early expressions of the style writ large most famously the Empire State and Chrysler buildings, both of which still speak so eloquently of the future and the machine age that continues to move us all forward. Art Deco is drawn in steel, in tile, in brass, in bronze, and in stone upon great buildings and small and in the details, as so engagingly shown here. The reader is brought, for example, into the extraordinary Fred F. French Building at 551 Fifth Avenue in Manhattan, a treasure house of the form whose ornate lobby is a wonder of sparkling seduction in all directions: racing above is a fan palm and fleur de lis decorated architrave, and golden Assyrian equestrian archers on a field of onyx take aim while stunning chandeliers set with crystal feathers and bronze shoot out their own thin arrows of illumination.

In his first book, renowned interiors photographer Simon Upton turns his camera on one of his most-loved destinations in this personal exploration of fashionable homes in New York City. Urbane and characterful, New York Interiors unveils the photographer’s favorite interior projects from the city, among them the homes of Aerin Lauder, Hamish Bowles, Stephen Sills, Michael S. Smith, Steven Gambrel, and Cynthia Frank, intertwined with atmospheric images of the metropolis and its most stylish residents. Presented in two halves—City and Getaway—the book showcases city living from uptown to downtown, as well as the chic retreats of the Hamptons and other exclusive weekend destinations where New Yorkers head to relax.

Nexus looks through the long lens of human history to consider how the flow of information has shaped us, and our world. Taking us from the Stone Age, through the canonization of the Bible, early modern witch-hunts, Stalinism, Nazism, and the resurgence of populism today, Yuval Noah Harari asks us to consider the complex relationship between information and truth, bureaucracy and mythology, wisdom and power. He explores how different societies and political systems throughout history have wielded information to achieve their goals, for good and ill. And he addresses the urgent choices we face as non-human intelligence threatens our very existence.

Ariah Erskine se despierta el 12 de junio de 1950 entre mullidas almohadas, toallas bordadas y el suave arrullo de las cataratas del Niágara, donde se ubica su hotel. Es el primer día de lo que espera que sea una magnífica luna de miel con su marido. Pero al otro lado de la cama solo encuentra un lugar vacío. Tras unos días de afanosa búsqueda, la joven acepta que es ahora la viuda de un suicida y trata de rehacer su vida. Hallará consuelo en Dirk Burnaby, que se convertirá en su segundo marido, y se establecerá con él en una casa cerca de las cataratas. Con el nacimiento de sus tres hijos, el retrato de familia feliz parece estar al completo, pero las aguas del Niágara aún no se han calmado y, con el tiempo, volverán a reclamar a sus víctimas.